Walking out of the salon with perfectly colored hair feels like a million bucks, but if you don’t take care to maintain the investment, that feeling can wear off pretty quickly. Everyday activities like sun exposure and heat styling can make hair look dirty—which explains why my brown hair tends to turn bronze within weeks of being dyed (even though I skip as much as shampoos as much as possible in a futile attempt to preserve them) . To combat this discoloration, I found myself running to the salon frequently for treatments—which taxed my budget, damaged my hair, and created a vicious cycle.
Luckily, I finally found a color-preserving shampoo that my strands actually approve of. Switch to Oribe Shampoo for Beautiful Color ($49), which actively sweet this fresh shade of salon, was the key to breaking the revolving door in the living room.
Why is the paint fading?
According to Adam Livermore, a celebrity stylist and Oribe instructor, the biggest culprits for color washout are things we encounter every day—including sun exposure, hot water, and salt water.
“This type of contact slowly removes the color we’ve put into the hair, which exposes the often brassy raw color of the ‘canvas’ underneath,” she explains. In addition to removing color, “sometimes things get deposited in the hair that change the color, like minerals or metals dissolved in tap water or pool water.”
Certain lifestyle practices can help mitigate the effects of these environmental factors. Washing as infrequently as possible (and, if you can, in cold water) can prevent dullness, and protecting the threads with a hat or products with high-level UV filters will minimize sun damage.
What the experts say about Oribe Shampoo for Beautiful Color
Oribe Shampoo for Beautiful Color is not only packed with these high-level UV filters, but also has the added benefit of maintaining “a healed, sealed cuticle, which will keep color in your hair for much longer,” says Adam. .
“[Shampoo for Beautiful Color] creates a barrier between heat, sunlight and minerals. It has thoughtful ingredients that help sink deep into color to ensure long-lasting shine and richness,” adds Natalia Rojas, senior colorist with The New York team lounge. The (vegan!) formula uses ginger root and bioflavonoids to boost its protective capacity. “They all act as a barrier to moisture loss, help defend against fading UV rays, and add moisture to the hair shaft,” says Rojas.
It also contains hydrolyzed plant protein, AKA “amino acids that are easily absorbed into the hair, improving elasticity, strengthening, boosting hydration, and preventing dryness,” says Adam.
What happened when I tried it
Oribe’s Shampoo for Beautiful Color is creamy and pearly with a light floral-citrus scent. A dime-sized dollop lathers up into the most glorious bubbles, leaving hair and scalp clean and refreshed instead of stripped and frizzy. What really sealed the deal (and my breakup): It’s so moisturizing that I can skip conditioner without making my fine hair greasy or flat.
I’ve been using it for several months now and can confirm that it keeps my salon color intact for almost eight weeks while making my hair softer and healthier. Over time, I’ve noticed significantly less breakage and increased shine. It’s expensive, but a bottle lasts for months, so in the long run, it’s a perfect splurge to protect that “who’s that lady?” feeling of leaving a living room.
Our editors independently select these products. Making a purchase through our links may earn you a Well+Good commission.