The respected manufacturer raises the bar with a new line of equipment.
While it may be associated with producing top squat racks and some of the best barbells in the industry, Eleiko isn’t resting on its laurels. On Monday, November 6, 2023, one of the longest-running endurance equipment companies announced that it is officially adding a new type of product to its established lineup: custom cable fitness stations.
“Extension to cables is a natural evolution for Eleiko” CEO Eric Bloomberg said in a Nov. 6 announcement Press release. “From our roots in lifting and free weights to functional cable training, we aim to empower individuals to improve their performance in sport and life with meticulously designed, precision engineered strength equipment.”
Since entering the strength training space in 1957, Eleiko has become much more than a barbell manufacturer. With a wide range of fitness equipment including bumper plates, platforms, weight benches, dumbbells and kettlebells, as well as lifting gear such as belts, straps and knee sleeves, the Sweden-based company is widely respected for producing high-quality products.
“Strength is fundamental to overall health and wellness, and we aim to help create strength training experiences and inspire more people to exercise,” said Blomberg.
Now, lifters around the world can add to their home gym arsenal by designing a custom cable machine station to fit their needs. Customers and clients don’t have to worry about setting up a system on their own. Eleiko not only offers a range of prefabricated stations, but also provides direct design assistance via an exclusive consultation call with one of its representatives.
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For those who don’t want to go the custom route, prefab options include:
- Wall mounted
Featuring ribbed grips for optimal grip, Eleiko cable systems feature steel frames, aluminum pulleys and fully protected weight stacks that minimize potential injury. Designed with athletes and coaches in mind, the one-to-one weight ratio on the stack allows lifters to see the actual resistance being applied by the cable – a clear advantage from a lifter’s perspective. No lubrication is required for shaft maintenance.
Whether you’re looking to upgrade your current cable machine or you’re ready to completely expand your home gym setup, Eleiko’s latest innovation can help you take your workouts to the next level. While free weights offer unique benefits—such as enhancing coordination and strength—cable stations allow for continuous muscle tension and the ability to alternate exercises more effectively.
Given Eleiko’s reputation for making elite fitness gear, there should be plenty of excitement surrounding their new release. From low chest flies to seated rows, cable workouts are possible from a brand backed by nearly seven decades of design and manufacturing experience.
Featured Image: Eleiko Sport / YouTube